What is meant by Competitive Intelligence and how do you apply it for your business? There are numerous frameworks and models that are useful, however, I am going to point you to a number of key questions, the answers to which will significantly advance your CI activities. Why? If you don’t know as your competition how are you going to beat them and stand out from the crowd?
Marketing - How to write your elevator pitch
An “elevator speech” is the speech you would give if you were in the elevator (i.e. lift for the British) with a potential customer and you only had until they got out at the tenth floor to impress them with details about you and your services. In summary, a relatively short description of what you do and the benefits you deliver. A helpful, but by no means the only recommended structure, is to develop your sentences as follows:-
People Management - How to lead your team
A good leader inslpires and motivates, leading the team from wherever they are. Good leaders empower their teams by using three basic skills. Effective leaders:- 1. Ask, don’t tell. Direct control is necessary and most appropriate in an emergency or a crisis period, however, it stifles innovation and empowerment at other times. It is also a real energy drain on the leader who is required to pre-think, pre-plan and articulate directions for everything.